Why Is That, they could be several reason but one of them is probably because you are not doing a Good enough job that actively drives visitor to your site? in this article, you will learn practical improving method you can use to drive traffic to your E-commerce Site.
1. Product Page Optimization
if you are like most e-commerce site owner and a good chunk of your search engine traffic goes to your product pages but most importantly a 100% of your conversion come from your product pages.
In other words, The more traffic you get to your product pages, the more money you will make.
The question is, how do you Optimize your product pages for SEO?
* Add modifiers to your product page title tags.
you obviously want to use your target keyword in your title tag, but don't stop there, adding what they called modifiers to your title tag can help you rank for dozen of long tail searches.
for example, let say your target keyword for your product page is "NOISE CANCELLING HEADPHONES" instead of making your title tags NOISE CANCELLING HEADPHONES, you can add a word that people are likely to use when searching for that keyword.
Here is the common terms that people use when searching for a product in Google.
* Free Shipping
So your title tags could be something like this.
BEST CHEAP NOISE CANCELLING HEADPHONES
the word best and cheap are title modifier, and this term will help you naturally show up for long tail searches that contain those word.
Include 1000 Words of Content on Your Most Important Product Pages.
industry studies found that longer content tend to rank better in google,
And this also apply to e-commerce site, the fact is this, Google wants to understand what your page is all about and when you provide a lot of content to Google you help them do just that. plus, when you publish on content your customer can help understand what they about to buy so it can increase conversion too.
Now you probably not gonna have time to write a thousand word content for every product page on your site.
So I highly recommend long product description for your 10 most important product pages. for example, this amazon product page for Kitchenaid Mixer have 2,109 words
Include your keyword 3-5X per page
Make sure your keyword appears on your page so Google will understand what your page is all about. for example, if your target keyword was 6 Quart Crockpot you want to make sure you have that exact phase in your product description at least 3X.
2. Reach out to Bloggers & Press
A great way to drive traffic to your e-commerce site is by been featured on the blog or mention in the press, you don't need to target the biggest most successful people. to find bloggers and influencers in your industry simply go to Google.com
for example, will search hairstyles blog, as you can see there are several blogs dedicated to hairstyles.
take your time look for the result to see which blog post regularly on air product and feature product reviews.
another great place to look for influences bloggers is on youtube.
try searching for difference keywords like hair advice, hair tip, and hair care,
then see whether the maker of this videos are regularly posted hair product feature and reviews, you can reach out to see if they willing to accept the sample of your product.
3. Send Sample to Instagram influencers
Instagram is quickly becoming one the most effective marketing channel for e-commerce merchants, in fact recent studies found that Instagram provides brand like 25% more engagement than any other social media platform. additional, using Instagram is a great way to drive traffic and awareness to your store, especially if you know how to target influencers. So how do you do that?
Well, a great place to start is with the online program Websta,
let say will want to start a business hair product online, will do a quick search for a hairstylist
as you can see will able to come up with a popular related hashtag, as well as users who have the word hairstylist in their username or buyers.
the idea here is to search for the result and try to find an account with large following, try to look for an account with 20,000 following.
take a look at their profile pages and pay special attention to their settings including email address, this would indicate that they are open to product placement, partnership, and advertising opportunity.
keep in mind not every Instagram users with a lot of followers willing to feature from other users, take a look at the past activities and if something they are regularly doing, don't hesitate to reach out and see if they might be willing to accept some samples.
4. Domain Authority
is no secret that the quality and quantity of the backlink pointing to your site is Google top ranking factors, and this also apply to an e-commerce website. but the question is, How can you get someone to link to your site if it's make up a 100% product and category pages? The short answer is, You can't.
the fact is, people, want to link to a site that have valuable content, without that you gonna have a hard time building weird high backlink. but the good news is, even e-commerce site can publish awesome content.
in fact e-commerce site like amazon have a link pointing directly to their product pages, instead, they rank base on a side weird link authority.
Here is what I mean.
Use Content marketing to increase your eCommerce sit's overall domain authority. that Boost in domain authority will increase the rankings of your product and category pages.
I hope you learn something new from this post, your comment are welcome.